Crafting Your Personal Brand on LinkedIn and X (Formerly Twitter): A Digital Marketer's Guide

In today’s fast-paced digital landscape, establishing a personal brand is essential. As a digital marketer passionate about LinkedIn and X (formerly Twitter), I've learned the impact a strong personal brand can have on career growth, connection, and influence. Building my own brand over the years has been a journey of learning, experimenting, and connecting with an incredible community. Here’s a bit about my experience and how you can start building your own brand with purpose.

My Path to Digital Marketing

My digital marketing journey started back when social media was in its early days. What began as a simple interest in connecting with people turned into a career path I truly love. During my MBA, I absorbed the theory behind marketing, but real-world experience through projects and internships was where my passion took off. I realized that digital platforms are more than just spaces to share updates—they’re powerful tools to create, influence, and inspire.

Today, I focus on LinkedIn and X, platforms that offer unique ways to engage, and my community has grown to over 50K across channels. Through content and conversations, I help people discover their own voice and find the courage to share it with the world.

Why Personal Branding Is a Game-Changer

Personal branding is more than self-promotion; it’s about sharing your authentic story and demonstrating your expertise in a way that resonates with others. Here’s how a strong personal brand can benefit you:

Builds Trust and Authority: When you share valuable insights, people start seeing you as a reliable voice in your field.

Creates Professional Connections: A personal brand draws like-minded people to you, which can lead to collaborations and support for LinkedIn profile optimisation your projects.

Unlocks New Opportunities: Speaking engagements, job offers, and partnerships often come to those who have a recognizable brand in their niche.

For me, building my brand has opened doors to connect with top professionals and speak on topics that I’m passionate about. It’s empowering to be part of a community where I can inspire and be inspired in return.

Getting Started with Personal Branding on LinkedIn and X

Building your personal brand may seem overwhelming, but here are some steps to guide you:

1. Define Your Brand Vision and Audience

What do you want to be known for? Identifying your core strengths and the audience you wish to engage helps you create content with purpose.

2. Post Consistently with Value

A successful brand is built over time. Regularly share posts that provide value—whether insights, experiences, or lessons learned. Authenticity is key; let your audience see the real you behind the posts.

3. Engage Actively and Build Relationships

Reply to comments, join discussions, and support others in your field. A brand grows not only through content but also through the relationships you nurture along the way.

4. Leverage Each Platform’s Unique Features

LinkedIn allows you to share professional insights and connect with industry experts, while X offers quick interactions and real-time trends. Tailoring your content for each platform maximizes your reach.

5. Go Beyond Digital and Connect Offline

In-person connections can deepen the relationships you’ve built online. Attend industry events or even organize small meet-ups to add a personal touch to your digital connections.

Hosting “Let’s Talk LinkedIn” on X Spaces

To create deeper connections and share insights, I host “Let’s Talk LinkedIn” on X Spaces, where I LinkedIn profile optimisation discuss personal branding, social media growth, and content strategies. This interactive session lets me connect live with my audience, answer questions, and offer guidance on personal branding. It’s a highlight of my week to help others as they embark on their digital journey.

Embrace Your Digital Story

Personal branding is an ongoing process, a journey of sharing, learning, and connecting. Every post, interaction, and connection you make builds your brand’s foundation. Start small, stay consistent, and don’t be afraid to show your authentic self. Your personal brand is your story, and the more you embrace it, the more opportunities it creates for you in both your personal and professional life.